Other Engagements

Qualitative Market Research

We have completed numerous projects to gain perceptions / elicit opinions involving a wide range of issues that are relevant to client companies.

These engagements include:

KOL interviews to gain insights on research trends, TPPs, efficacy & safety issues, and other subjects
Payer interviews to elicit feedback on newly-approved drug treatments, emerging clinical research trends, evolving formulary issues, and other important topics
Industry expert interviews to gain a better understanding of regulatory changes, technological advances and other issues

Competitive Insights & War Game Support

We routinely monitor key competitive issues that affect clients’ R&D and commercialization activities. Consulting engagements may involve pipeline analyses, clinical trial evaluations, launch assessments, benchmarking studies, medical conference coverage, and other projects.

In addition, we support War Game / Competitive Simulation Exercises by providing:

Simulation Backgrounders (including Market & Product Profiles) for use by workshop participants
Workshop planning, facilitation & support
Final report that serves as a “blueprint” or “playbook” that clients utilize to formulate future strategies and tactics

Industry Benchmarking & Trend Analysis

We analyze other important issues that greatly affect the healthcare industry.

Benchmarking studies and trend analyses have focused on:

Biosimilars
Digital marketing & social media
E-prescribing, EHR & EMR
Generic drug development
New commercial / selling models
Payer-related issues / reimbursement trends
Other important issues